Loreen fans across Europe got unwelcome news earlier this month: the two-time Eurovision winner has postponed her entire European tour, moving the September and October dates to spring 2027.
What happened
On August 4, Loreen took to Instagram with a message to her fans. “My darlings, I need to share something important with you,” she wrote. “I’m having to reschedule my European tour this September and October to Spring 2027, which also means I won’t be performing at the summer festivals.”
The statement was heartfelt and characteristically all-in. “These shows mean everything to me. It’s a vital part of the connection we share, and I need it to hold the full energy, the full soul it deserves,” she continued. “You know that I don’t do things halfway. I’ve really thought this through, and it hasn’t been easy.”
She closed with an apology and a promise: “I’m truly sorry for the disruption this causes. Your time, your plans, your energy… they matter to me.”
No specific reason for the postponement was given, and Loreen has not elaborated since. The new dates will be announced in due course, all existing tickets remain valid, and full refunds are available for anyone who cannot make the rescheduled shows.
The dates affected
The Wildfire Tour was set to be Loreen’s biggest headline run in years, spanning seven countries. The original itinerary opened at Dublin’s National Stadium on September 22, then hit Glasgow’s O2 Academy (September 24), Manchester’s O2 Victoria Warehouse (September 25) and London’s O2 Academy Brixton (September 26), before moving through Cologne, Brussels, Paris, Berlin, Warsaw and Hamburg, and culminating at Amsterdam’s Paradiso on October 6.
At least one new date has already emerged: the Glasgow show has been rescheduled for May 11, 2027. Expect the rest of the spring 2027 calendar to follow.
From Melodifestivalen to the history books
Loreen’s path to double Eurovision glory ran through Sweden’s own Melodifestivalen, the national selection she won in both 2012 and 2023. The first win gave the world “Euphoria,” a song that did not just win Eurovision in Baku but rewrote what a Eurovision winner could be: a sleek, euphoric dance track with a performance built on movement, light and total physical commitment. It remains the high-water mark against which every subsequent winner is measured.
The second win, eleven years later in Liverpool with “Tattoo,” was arguably the harder trick. Returning champions at Eurovision usually stumble; Loreen returned and won again, this time with a darker, more dramatic song staged inside a giant mechanical light rig that became instantly iconic. Only Johnny Logan had done the double before her. She made it look inevitable.
That performance artistry is her signature. Loreen does not just sing songs; she builds worlds around them with choreography, staging and an almost spiritual intensity. It is why her live shows inspire such devotion, and why the postponed tour dates sting: a Loreen concert is not background entertainment, it is the main event of the month for the people in the room.
The Wildfire era
The tour was built around Wildfire, Loreen’s third studio album, released in March this year. The record includes the singles “Tattoo,” “Is It Love,” “Coming Close” and “True Love,” the latter of which recently got its own official music video. The album marked a confident new chapter for an artist who has spent the years since her second Eurovision win carefully building a catalog beyond the contest.
And what a contest record it is. Loreen remains only the second artist in history, alongside Ireland’s Johnny Logan, to win Eurovision twice: first with “Euphoria” in 2012, then with “Tattoo” in 2023. Both winning songs reached the UK top ten, and “Euphoria” has become one of the defining Eurovision songs of the modern era.
What next
Postponements are never easy, for artists or fans, but Loreen’s message struck the right note: honesty, respect for the audience, and a clear promise that the shows will happen. If anything, the delay raises the stakes for spring 2027. When Loreen does things, she does not do them halfway. The Wildfire Tour, whenever it ignites, should be worth the wait.
